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— Eli Broad"The best move you can make in negotiation is to think of an incentive the other person hasn't even thought of - and then meet it."
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Incentives are spurs that goad a man to do what he doesn't particularly like, to get something he does particularly want. They are rewards he voluntarily strives for.
— Paul G. Hoffman
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The prize and punishments are incentives toward unnatural or forced effort, and, therefore we certainly cannot speak of the natural development of the child in connection with them.
— Maria Montessori
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