"Living in L.A., I was embarrassed to say that I wanted to be an actor."

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Every time I meet people working in radio, I'm a little embarrassed. It's all pre-programmed, rigidly formatted stuff. Time and time again, when I talk to jocks, they say how jealous they are of the freedom we have on WKRP. I sometimes have to explain to them that it's not a real radio station.

— Howard Hesseman