"People will buy the car just because it's a great car. We want them to think it's excellent value for money and then, oh yeah, it happens to be electric."

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To me, the coolest riffs are composed of two guitar parts that interlock like gears. You need both parts to make whole. I work things out on an electric that's not plugged in to make sure a good tone isn't forgiving a part that couldn't stand up naked. Only after the parts are written will I struggle to find a tone that supports the creativity.

— Richard Lloyd