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— Elrey Borge Jeppesen"I didn't start the business to make a pile of money. I did it to preserve myself for old age."
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I didn't start out to chart the skies; it's just no one had done it before.
— Elrey Borge Jeppesen
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The map is not the territory, the word is not the thing it describes. Whenever the map is confused with the territory, a 'semantic disturbance' is set up in the organism. The disturbance continues until the limitation of the map is recognized.
— Alfred Korzybski
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