"I envied women with signature hair-dos, signature perfumes, signature sign-offs. Novelists who tell Vogue Magazine: “I can’t live without my Smythson notebook, Pomegranate Noir cologne by Jo Malone and Frette sheets”. In the grip of madness, materialism begins to look like an admirable belief system."

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It now lately sometimes seemed a black miracle to me that people could actually care deeply about a subject or pursuit, and could go on caring this way for years on end. Could dedicate their entire lives to it. It seemed admirable and at the same time pathetic. We are all dying to give our lives away to something, maybe.

— David Foster Wallace