"The minute you try to do something that is not true to you, is not something that you really know about, and is not a lifestyle or world that you live in or can relate to, it's going to come off as false."

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I think in some ways, whether you've ever actually been to Portland, people definitely understand this highly curated niche lifestyle, because a lot of people are sort of striving for that now. Or they're hating on it.

— Carrie Brownstein