"If you do something extraordinary for your customer you will never be forgotten. Customer service heroes get remembered, but legends never die."

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It is quite easy to see why a legend is treated, and ought to be treated, more respectfully than a book of history. The legend is generally made by the majority of people in the village, who are sane. The book is generally written by the one man in the village who is mad.

— Gilbert K. Chesterton