"Many smart folks seem to think that if you just get your metaphors and messages right, you'll win. That if you start describing what you favor as a 'moral value' - 'affordable health care is a moral value' etc., - then you'll appeal to red-state voters."

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Our theme is, 'Respected abroad, strong at home.' What do we mean by that? Basically that we want a strong emphasis on affordable health care and education, safer at home, positive themes. And respected abroad -- a foreign policy with alliances.

— Bill Richardson