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— Eric Ries"Sustainable growth is characterized by one simple rule: New customers come from the actions of past customers."
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A head start is rarely large enough to matter, and time spent in stealth mode-away from customers-is unlikely to provide a head start. The only way to win is to learn faster than anyone else.
— Eric Ries
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Lean thinking defines value as providing benefit to the customer; anything else is waste.
— Eric Ries
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