"Before information age, living standards basically were flat. Since then, they've been growing 2 percent a year were about 30 times richer. So technology, machines is really, you know, arguably the most important thing that's happened to humanity in terms of our living standards. You could look to the introduction of digital computers in the 1950s."

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I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

— Philip Kotler