"At a minimum the majority of search dollars will flow to a social media model because people care most about what their peers think and the technology is there for that information to be quickly shared on products and services."

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It's like pouring oil from one glass to another down a line - in the end, you don't have any oil left; it is all stuck to the inside of the glasses. This way, 1,000 dollars become 100 dollars by the time it reaches the people. Whereas if we get 10 dollars, we add our effort to it and the money multiplies.

— Mata Amritanandamayi