"Honestly, you can't manage expectations. It has nothing to do with you. It has everything to do with everyone else. And everyone else is going to have expectations, and all you can do is do your job and do your best and be true to yourself."

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Believe me, I love commerce as much as the rest of the readers of 'Businessweek.' But in art, you have to be true to yourself and your musical vision. People have known me well for a long time, so if I was chasing a trend and doing something that wasn't authentic to who I am, they would know it in just a few seconds.

— Lionel Richie