"I want to create a lifestyle niche for that cool girl who's really into fashion but not too obsessed with it."

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At the time it really was the social women, the society ladies. There were the cool girls, like Aerin Lauder - everyone loved to see what Aerin was wearing. Carolyn Bessette was very much in that time period. Calvin [Kleine] was very influential in the '90s.

— Roopal Patel