"You always hear about fashion's success stories. How a starlet lost an earring one night and by the next morning, the entire country was wearing one earring. Or how sweaters made a comeback in a drugstore, or a First Lady influenced how we dressed during her reign. But what about the losers? The fashions that came and went out the same day? The hopes and dreams of designers that were shattered by the sound of fifty million women ... laughing themselves to death."