"Use short sentences. Use short first paragraphs. Use vigorous English. Be positive, not negative."

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Yes, NFL players deserve to be paid well. Unfortunately, economic realities are forcing everyone to make tough choices and the NFL is no different. These are not easy negotiations, but the outcome can be positive. If both sides give a little, everyone, including fans, will get a lot and the game will improve through innovation. Even in difficult economic times, a new CBA presents us with the opportunity to secure the future of our game.

— Roger Goodell