"If you asked me what makes the world go round, I would say self-deception. Self-deception allows us to create a consistent narrative for ourselves that we actually believe. I’m not saying that the truth doesn’t matter. It does. But self-deception is how we survive."

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It's a huge assortment that we have under our roof and I don't know, it's just managing a taste level and execution of a vision. I think our team does as incredible job at it but it takes incredible leadership and I'm only really a spark for all of that. I'm not out there at every trade show, and so having an amazing team that can keep that vision month after month and keep the assortment consistent is a huge challenge. But something I think we execute every well.

— Sophia Amoruso