"When that which I have chosen to focus upon in this moment evokes love or joy or appreciation, I am, in that moment, offering my greatest value to myself, to my current object of attention and to All-That-Is."

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Kitsch evokes a future utopia looking back at a past that is selectively (mis)remembered, thereby helping to stabilize the present toward which kitsch is otherwise deeply anatagonistic.

— Theodor Adorno