"This idea where, in this safe haven for Jews, Jews will threaten to kill other Jews, it wasn't in the brochure."

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We look at the Web as being our basic power plant, kind of like electricity, so the Web and communicating in this fashion is second nature to us now. It's not like we go brochure, television, mail. It's Web, and then everything else. It's social media first, and everything else.

— Ted Leonsis