"A stunning meditation on the power of escape, and on the cat-and-mouse contest the self plays to deflect its own guilt."

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There is this cat and mouse game that plays out over time where our team comes up with new and interesting ideas to identify content that we shouldn't recommend, and over time people are constantly probing that, trying to figure out how can they get around that and get a better reputation on Yelp.

— Jeremy Stoppelman