"Interestingly, human irrationality is a hot topic in economics at the moment. Behavioural economics it's called, on the cusp of economics and psychology."

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We in our present generation stand on the cusp of a new and glorious dawn when mastery of these energies lies fully within our grasp as secret yields to inquiry, which yields to experimentation, which leads to verification and duplication, which, in the final course, leads to knowledge.

— Stephen R. Lawhead