"Authentic and free. The Gucci guilty woman is about living in the moment. She's a modern woman, someone who really owns herself and her sensuality. It's supposed to be a very empowering and sensual fragrance."

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I just used to love the sound of especially a female vocal like Ella Fitzgerald for example, it's just that empowering self-control that can make a whole room go silent. I fell in love with that sound.

— Ella Henderson