"You must keep your honor! You can't speak for the country; you can do little about the national economy or actions of moral weaklings who excuse themselves with the expression, "That is politics; nor can you be responsible for deception in others. But you are responsible for yourself! There are no collective panaceas - only individual ones.""

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I believe a great company, whether improving a sector or creating a new one, needs to have an excellent product or service at its core; needs strong management to execute the plan and a good brand to give it the edge over its competitors. Providing quality service, combined with value for money and in an innovative way ensures you offer real value - and finally to be responsible to society and the planet.

— Richard Branson