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— Fairfax M. Cone"Good advertising is written from one person to another. When it is aimed at millions it rarely moves anyone."
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Most people don't have the money to spend on advertising to create awareness among readers, nor do they have the contacts at newspapers or magazines to get their books reviewed.
— Sara Paretsky
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A vast sector of modern advertising... does not appeal to reason but to emotion; like any other kind of hypnoid suggestion, it tries to impress its objects emotionally and then make them submit intellectually.
— Erich Fromm
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