"Jean Grey, the Phoenix... she finds a way to reincarnate herself constantly, so one never knows."

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In a sense, the story, or poem or verse or whatever it is you're writing, you can kind of think of it as a kind of projectile. Imagine it is a kind of projectile which has been specially shaped to be aerodynamic, and that your target is the soft grey putty of the reader's brain.

— Alan Moore