"I very much want to be in the business of creating content, of doing stories all over the world rather than figuring out what the business model is for 'Newsweek' on the iPad, although that's very important work as well."

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But HBO is less interested in how many people are watching than in how much the people who are watching are liking the show. They didn't set up their business model to make writers happy. It's just a nice unintended consequence.

— Aaron Sorkin