"In my work I fight for, I hope, showing women in a true way. They've got brains."

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Spinning out of my neuromarketing work where, based on scanning the brains of 2,000 respondents' brains using fMRI, we learned that there's a huge correlation between religion and branding - and thus the way that brands intend to generate customer evangelism are to be constructed.

— Martin Lindstrom