"Believing your own bullshit is always a perilous activity, but never more fatal than for the owner of a start-up venture."

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I mean, let's look at it in the other way. If they claim that words have this mysterious power over people, well, 99 percent of on the songs on the radio deal with the topic of love and we use the term loosely. So, kids have heard love, love, love, love ... the minute they turn on the radio. Do you see any kids doing love? I see them doing crack ... but not love. So, it's bullshit!

— Frank Zappa