"You can't help someone unless she wants to help herself. You can give her a nudge, but if she doesn't want to help herself, no one is going to be able to force her to do anything. I like that "attraction rather than promotion" approach."

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I was really interested in the ritual of fire dancing. I saw it when I was a kid. My parents took me to the Black Sea, it was like a tourist attraction. I think it would be hard to find a Bulgarian who is not familiar with the image. I started reading about it, and I found out there are only two villages in Bulgaria were they still do it properly, where it's not for tourists, and they were both in the Strandja Mountains.

— Miroslav Penkov