"What is charm, it is not a moral quality, it is not intellectual for no man by much thinking is able to add a grain of it to his personality. One either has it or has it not, it cannot be acquired or even cultivated. It is not physical even, it seems to be added to the human personality, an aura, a glow, the gold dust upon a butterfly's wing, the bloom upon a peach."

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Only massage therapists seemed to be informed about trigger points and referred pain, and only exceptional individuals among them (in my own experience at least) were treating trigger points effectively. What's more, the burgeoning variety of unproven modalities offered by massage therpaists gave the profession such an aura of flakiness that the elegant science of myofascial pain got unfairly confused with treatments whose results could easily be attributed to the placebo effect.

— Clair Davies