"Ordinary people have an extremely important role to play in fighting climate change. Not only can you make your home more energy efficient, drive less, and eat more local food - you can also tell your leaders to take climate action."

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Taking bold climate action now has the potential to unleash the full power of business and at the same time lift millions of people out of poverty. We're the first generation to recognize this and the last generation that will have this opportunity.

— Richard Branson