"I don't buy the tabloids, but you're surrounded by it all and people tell you things they've read. I'd be sitting on a train looking over someone's shoulder and thinking: That's familiar... oh my God, it's me."

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I think titles are tricky because they're like a really short ad for the book. And like an ad, they should open the door in a way that might be more accessible than the book itself. So I always like titles to be familiar. I'm not trying to break ground with the title itself. The title should feel like something already celebrated.

— Miranda July