"From a Christian perspective, the answer to all of that is not power, as it is in the modern perspective. It's love. It's self-sacrifice. That's what love is all about. The marriage ceremony says it very well: sacrifice is difficult, but love can make it a joy."

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We really began to think in different ways about our business in terms of climbing this mountain and it became very clear very quickly this was the smart thing to do. Not only did we start to generate answers for those customers, they embraced us for what we were trying to do. The goodwill in the market place has just been stunning. The rest of the business case is pretty simple. I cost it down not up.

— Ray Anderson