"You are always looking for already-felt emotions, just as you like to get an old pair of trousers back from the cleaners, which seem new when you don't look too closely. Artists are cleaners, don't let yourself be taken in by them. True modern works of art are made not by artists but quite simply by men."

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I try to explain the difference to a client between cleaning and restoration.Cleaning is simply removing some light to moderate soils. Restoration is removing those hardened deposits and stains that require heavier cleaners and much more time. Or on a building that has just been built or renovated it's removing all the construction debris. Setting expectations can go a long way to having and keeping satisfied customers.

— Tony Evans