"I'd never buy something, even if it's a great brand, that is a competitor to something I already own; that's insane."

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I hope what's different for not only the channel 'It's Grace' 2014, but for the brand overall, is I hope to continue to expand into other areas of creative content and original content. We have 'Camp Takota' coming out on Valentine's Day - we're all so pumped for it! It's so exciting!

— Grace Helbig