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— Frank Luntz"Bill Clinton was effective because he had that personal relationship, that this was a guy who had tremendous curiosity, which is another one of the key attributes. And he had the ability - his mind was - his mind and his heart were very well-connected. And so he genuinely empathized."
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The second most important attribute of winners, after understanding the human dimension, is knowing what questions to ask, the rhetorical nature.
— Frank Luntz
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Whatever is newly expensive has two attributes: wonderful past returns and, in most cases, lousy future returns.
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