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— Frank Luntz"What the people now respond - and the goal of those ads is to merely get the name of the medication into the minds of the consumers so that they will ask their doctor about it. That's the whole goal."
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I was a boy in the ads I did as a child. My sister was the girl, and I was the boy. I had short hair and I was in overalls and I was giving flowers to my sister Daisy, who fit their model of what a girl was supposed to look like.
— Rose McGowan
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Anything that causes you to doubt, to raise either objections or just concerns about it - and they always put the information right at the bottom of the screen so you can't really read it - every time you see a company do that, the ad becomes less effective. The communication becomes less effective.
— Frank Luntz
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