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— Frank Luntz""Win" is about the specific use of specific words to connect you to your employer or employees, politicians to voters - and frankly, to help people win debates, have discussions, and improve the level of communication."
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The best advertising and the best communication when it comes to business is that which makes you smile, that which makes you think, that which makes you ponder.
— Frank Luntz
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My father was a dentist, and I always thought that he was one of the 10. It's an interesting way to personalize and humanize, which is one of the most important aspects of communication.
— Frank Luntz
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