"If you don't have customers to sell to, you can't commit to anything with textile factories or manufacturing factories because you don't know if you'll be able to sell the quantities they're asking you to fill."

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I find that many people have a hard time, at first, in painting a compelling image of an achievable future; to envision their legacy, that is. Often this is because they're afraid to commit for fear of failure.

— Stewart D. Friedman