"It's just economics 101: When it's free to pollute, you get more pollution. But when there's a price to pay, industry will have an incentive to find low-cost carbon solutions."

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... And we talk it out. Lately, I've had Roy Thomas come in, and he sits and makes notes while we discuss it. Then he types them up, which gives us a written synopsis. Originally - I have a little tape recorder - I had tried taping it, but then I found no one on staff has time to listen to the tape again later. But this way he makes notes, types it quickly, I get a carbon, the artist gets a carbon ... so we don't have to worry that we'll forget what we've said.

— Stan Lee