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— Fred W. Friendly"While the Constitution is what the judges say it is, a public issue is something that Walter Cronkite or John Chancellor recognizes as such. The media by themselves do not make the decisions, but on behalf of themselves and larger interests they certify what is or is not on the nation's agenda."
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Make sure it is not too diverse or spread out so people don't know where to go or what to do. So keep a sharp focus. It can be ambitious but should have a small agenda.
— Amy Ziering
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The media do not set their own investigative agendas independently, but operate as part ... of the political establishment.
— Peter Dale Scott
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