"All that the world most needs today, is combined in the most seductive manner in his art, — the three great stimulants of exhausted people: brutality, artificiality and innocence (idiocy)."

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Use the longest leader you can handle. Usually you can handle one much longer than you imagine. Remember that the purpose of the leader is to conceal artificiality. If you believe a leader is at all necessary then you must admit that the longer the leader the better chances you have for success

— Ray Bergman