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— G. Edward Griffin"In 1938, I. G. Farben sent a letter to (a major drug firm), one of its American subsidiaries, (that)..all advertising contracts must contain '...a legal clause whereby the contract is immediately cancelled if overnight the attitude of the paper toward Germany should be changed."
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Breakthrough Advertising is not about building better mousetraps. It is, however, about building larger mice - and then building a terrifying fear of them in your customers.
— Eugene Schwartz
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...Your company...will send drugs to all the underdeveloped countries of the world, and since they do not have any standards, we will fool them all and can make a great big profit and never tell the doctors that there is a risk.....You will meet the standards of the country in which you are advertising, not the...proper standard...I would think that you would not sleep at night....I do not think this country will not stand for it.
— Gaylord Nelson
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