"I consider Apple to be very closed. Let's say you have a book business, and you are charging 5 to 7 percent gross margins; you can't exist in an Apple world because they want 30 percent, and they don't care that you only have 7 percent to play with."

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I had an argument with my students on why they want to present their work in an iBook, it's like your sister who has no design training, put on some outfits in the bedroom, took some pictures, sent them to Apple and after paying 40 quid, you have a portfolio! I can't believe it.

— Louise Wilson