"I remember back in the early days of Microsoft that from the day that you decided that you were just going to put out an ad to a customer - and all you were usually able to tell them was that a new product was available - it was about nine months before you could actually reach the first customer."

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The (campaign) ads all have the same tone - the voice is hushed and amazed when talking about The Enemy, as if you should worry how this amoral, power-mad, extremist puppy-strangler clawed his way out of hell and landed in your district. And the voice is happy and relieved when talking about The Most Noble Candidate, as though he's Santa, Will Rogers and Lincoln all rolled into one.

— James Lileks