"Becoming the new feminine ideal requires just the right combination of insecurity, exercise, bulimia and surgery."

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One of the greatest gains of capitalism is that even the proletarian slave feels like a master. He believes he has the power to change his life. We are propelled by the ideology of the self-made man: we work more, we consume more and in the end we consume ourselves. The consequences are burnout, bulimia and other lifestyle diseases.

— Renata Salecl