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— Gary Pruitt"Advertising spending continues to be somewhat choppy in our markets, but we do not view December's results as indicative of a trend in advertising performance going forward."
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Our advertising partnership with Allegiant Air is a natural fit for us. Branding encompasses everything from good customer service to strategic advertising positioning and targeting. This in-air branding exercise will allow us to target a specific player demographic, while continuing to expand the presence of our brand throughout the continental United States.
— Calvin Ayre
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Christmas was on a Sunday in 2005, which had a greater than expected negative impact on retail and classified advertising during the last weekend of our fiscal year. In addition, our California papers had held up well in automotive advertising, but the industry-wide decline in this category reached them in the fourth quarter as well.
— Gary Pruitt
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