"While companies were getting comfy cozy with the idea of being on social media platforms, social media transcended those platforms, and few businesses have followed."

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Whether you're an entrepreneur, a small business, or a Fortune 500 company, great marketing is all about telling your story in such a way that it compels people to buy what you are selling. That's a constant. What's always in flux, especially in this noisy, mobile world, is how, when, and where the story gets told, and even who gets to tell all of it.

— Gary Vaynerchuk