"Your story isn't powerful enough if all it does is lead the horse to water; it has to inspire the horse to drink, too. On social media, the only story that can achieve that goal is one told with native content."

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The problem of South Africa is different than the world thinks. There is no native problem. The native worker gets more than white workers do in England! [...] The South African government is not a police state. It's easier on people than the United States government!

— L. Ron Hubbard