"It's the old adage, 'Nothing ventured, nothing gained, ... While this is unique, we consider ourselves unique."

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For most Builders, the journey is like shooting for the moon and instead hitting Mars-perhaps a better, but different outcome than envisioned. Builders are the first to admit (at least, in private) that planning works, but as the adage goes, the plan itself, rarely does.

— Jerry I. Porras