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— Gene Simmons"If you look at YOURSELF as the brand, then you will understand an intrinsic truth: People judge."
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The moral certitude of the state in wartime is a kind of fundamentalism. And this dangerous messianic brand of religion, one where self-doubt is minimal, has come increasingly to color the modern world of Christianity, Judaism, and Islam.
— Chris Hedges
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The future of communicating with customers rests in engaging with them through every possible channel: phone, e-mail, chat, Web, and social networks. Customers are discussing a company's products and brand in real time. Companies need to join the conversation.
— Marc Benioff
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